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Joanna Crown

Jo Crown is a product strategist at Mind Foundry where she connects innovative AI products and tech to new customers, use cases and segments of industry. Her deep understanding of complex scientific processes combined with her ability to tell a clear, simple story helps us all to see the forest for the trees.

Recent posts by Joanna Crown

13 min read

Approaching Ethical AI Design: an insider’s perspective

By Joanna Crown on Aug 2, 2021 3:00:00 PM

I would be surprised to find anyone who works in the tech sector, especially if they’re working with data, who hasn’t seen a significant emphasis on ethical applications of AI, or “doing AI ethically” (even the Pope has got involved!). Conferences, research, blog posts, videos, thought-starters are all - quite rightly - honing in on arguably one of the most important considerations of the 21st century: how do we build AI to the benefit of humankind?

To some aspiring to answer this question, this might signify decades’ worth of research. To others, it’s millions of hours of person-time in algorithmic design or troubleshooting software. The responsibilities to getting this right extend beyond this to policy, regulation, education, investment… the list goes on.

But the list isn’t the only thing that goes on; as I’m writing this, thousands to millions of companies around the world are grappling with adopting AI right at this very moment. They don’t have decades or even years to play with… they need it now. As I mentioned in a previous blog post, there’s a race on to get the most out of AI adoption before it’s too late. Currently, in the UK alone there are over 1400 high-growth AI startups and scale-ups, and this doesn’t even count the vast swathes of commercial and public sector adopters outside of the AI industry. This is a real challenge.

So how can you do it ethically? Or responsibly? Or is that even technically possible right now? Let me answer by addressing some of the most common questions that we’re posed at Mind Foundry.

Topics: 3 Pillars Ethical AI Important Problems
4 min read

The AI adoption paradox: can cautious adoption reap maximal benefits?

By Joanna Crown on Jun 10, 2021 4:06:16 PM

In the race to adopt AI, there is a flurry of activity happening in boardrooms and technical teams across the country. AI, which even a few years ago seemed to be the preserve of a vanguard of highly innovative companies, has suddenly become a prerequisite for organisations in every sector. Perhaps the stern warning from McKinsey’s 2019 report is ringing in their ears, that “Front-runners [...] could increase economic value by about 120 per cent by 2030” whereas “Laggards, who adopt AI late or not at all, could lose about 20 per cent of cash flow”.

It appears easy, then, to stay ahead of the curve and reap the financial benefits you need to adopt AI. Yet, according to MITSloan 2020 AI Global Executive Study, it’s not quite that simple, and only 10% of companies are obtaining significant financial benefits from AI technologies. 

So, why is that the case?

Topics: 3 Pillars Ethical AI Human • AI Collaboration Decision Intelligence

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